Overview

Position Title:  Wellbeing  Manger

Company: BAT

Location: Nottingham, UK

Job Description:

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation

Responsibilities:

  • Identifying future growth opportunity areas with clear articulation of consumer reason to believe & target audience, role in portfolio, competitiveness of proposition and picture of success
  • Owning the innovation road map and develop pipeline within it, by defining key consumer insights, competitive analyses, technology trends, business needs and market opportunities
  • Ensuring effective category business model delivering a balanced Platform Pipeline that addresses costs to enable the right pricing and margins for sustainable value growth and leadership, owning the development of Business Cases
  • Actively participating in the definition of the category Future Platform pipeline, develop, validate and deploy consumer, product, and financial rationale embedded behind the strategy (3-5yr+ horizon),
  • Initiating and commissioning consumer research to validate product development, supervise consumer trends and ensure superiority of portfolio vs. competitors
  • Developing effective coordination and working relationships with crucial teams such as Research and Insights, Category Brand Strategy, R&D, and others.

Requirements:

  • Proven strategic thinking, analysing critical factors and variables to influence long-term success and business growth
  • Successful collaboration, stakeholder management and influence, driving transformation and change through others across a matrix organization and among diverse cultures
  • Possess exceptional initiative and strong decision-making ability
  • Effective communication, briefing, and presentation skills
  • Resilient, flexible, and confident to work in a fast-paced, dynamic, and ambiguous environment
  • Strong analytic skills & logical/creative thinking; affinity with analytical activities and software systems.
  • Commercial approach to all activities
  • Experience and knowledge in digital marketing
  • Project management
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About BAT

We are British American Tobacco, a truly global company with a highly successful past and an exciting future ahead. As one of the leading tobacco and nicotine companies across the globe, we are always looking to offer our consumers new products, choices and advanced technologies.