Overview

Position Title: Paid Marketing

Company:  ITV

Location:  Brentwood, UK

Job Description

Woo is a new generation cultural movement designed to make wellness discoverable, aspirational and culturally relevant. Woo will feature new shows, editorial and products designed to make you feel good. An antidote to the toxic news cycle. A cultural ecosystem for the mind, body and spirit; evoking a greater sense of balance for the Gen Z lifestyle, blending with music, fashion, art and food cultures.

 

Responsibilities:

  • Collaborate closely with the Design, Social, Editorial and Marketplace teams to define and implement best practices for paid media across creative, copy and audience targeting. Work closely with the Media and Editorial team to implement the SEO strategy.
  • Oversee paid media budgets across all channels, optimising advertising spend based on performance and ROI.
  • Manage the relationship with Woo’s paid media agency including overseeing new briefs, day-to-day communication and managing agency reporting.
  • Work hand-in-hand with the Social team to leverage organic activity to drive paid media performance.
  • Lead on overall campaign reporting and analysis, using data and insights to increase the effectiveness of marketing.
  • Develop and implement the paid media strategy to hit growth targets and KPIs across content and ecommerce, with focus on social (Facebook, Instagram, TikTok), search and programmatic.

 

Requirements:

  • Proven experience in e-commerce, with a demonstrable understanding of the online interactive experience
  • Analytical thinker with the ability to convert data and insights into trends and forecasts
  • Experience and familiarity with Facebook Ad Manager, Google AdSense, Google Analytics, audience insight tools, Google Workspace products (Docs, Sheets etc) and Keynote
  • Experience in digital marketing, specifically paid search, social and ecommerce marketing
  • Excellent verbal and written communication skills
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About ITV

It’s an exciting time to join ITV. With the largest commercial family of channels in the UK and with our global footprint growing, we’re about to take not only our business, but also broadcasting, as we know it, to a whole new level.

We have a rich history for making fantastic award winning programs and we’re proud of it. In addition to traditional broadcasting on our channels, we deliver our content on demand through numerous platforms, both directly and via the ITV Hub. Through ITV Studios, our international content business - the largest production company in the UK, we produce content for both our own channels and third parties in the UK and increasingly overseas.

Our leadership is stronger than ever, together, we all work hard to focus on our people, on new technologies and the creative impact that makes ITV such a powerhouse.

We love what we do for our audience; we’ve built a lasting, warm and reassuring relationship with our viewers. They trust, like and look to us every day. We make our audience think, we make them sigh, we make them smile. If the prospect makes you do the same, we’d love for you to explore our current opportunities.