Overview

Position Title: Strategic Planning

Company:  ITV

Location:  Bath, UK

Job Description

We will be a digitally led entertainment and media company that creates and brings brilliant content to audiences, wherever, whenever and however they choose.
We connect with millions of people every day, make content they can’t get enough of and reflect and shape the world we live in… and we do all this through the power of creativity.

 

Responsibilities:

  • Make key content, scheduling and marketing recommendations for all channels to maximise audience potential
  • Maintain an intricate understanding of commercial agreements and ensure the scheduling reflects those agreements.
  • Devise and create editorial stunts for channels for both live schedules and for video on demand in order to drive incremental viewing
  • In conjunction with marketing ensure continuity of promos on channels to maximise marketing and comms opportunities
  • Plan and schedule ITV Studios VOD products and FAST Channels, ensuring consistent strength across each product/channel at a territory level be they programme-specific or curated thematic channels
  • Manage content plans in accordance with rights availability and clearance and subsequently user engagement and appetite
  • Deliver a data/audience/platform based scheduling strategy at a global level but delivered locally

 

Requirements:

  • An understanding of data analytics and its uses in driving customer acquisition and retention.
  • Extensive experience of content planning/scheduling/strategy
  • Experience of working across multiple international markets concurrently
  • FAST, AVOD, SVOD or linear broadcast experience, ideally experience across all elements
  • Experience in defining and driving content strategies at a global level.
  • A good understanding of asset management processes, localisation practices, metadata, artwork etc.
  • Editorial skills: a good understanding of content, audiences and viewer habits, and the ability to make key content decisions based on interpreting performance data
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About ITV

It’s an exciting time to join ITV. With the largest commercial family of channels in the UK and with our global footprint growing, we’re about to take not only our business, but also broadcasting, as we know it, to a whole new level.

We have a rich history for making fantastic award winning programs and we’re proud of it. In addition to traditional broadcasting on our channels, we deliver our content on demand through numerous platforms, both directly and via the ITV Hub. Through ITV Studios, our international content business - the largest production company in the UK, we produce content for both our own channels and third parties in the UK and increasingly overseas.

Our leadership is stronger than ever, together, we all work hard to focus on our people, on new technologies and the creative impact that makes ITV such a powerhouse.

We love what we do for our audience; we’ve built a lasting, warm and reassuring relationship with our viewers. They trust, like and look to us every day. We make our audience think, we make them sigh, we make them smile. If the prospect makes you do the same, we’d love for you to explore our current opportunities.