Overview

Position Title: Associate Director of Consumer Communications

Company: Twitch

Location: Dallas, TX, US

Job Description

You’ll work with several teams internally, including the Business Development, Music and Sports teams, Marketing, and Partnerships, to develop strategic and creative PR plans that highlight our content and creators to U.S. press. Over the past year, we have seen some of the biggest gaming moments happen live, only-on-Twitch content around the most popular sports events in the world, musicians creating entire albums with their community – and we are just getting started.

Responsibilities:

  • Develop consumer and entertainment PR strategies across multiple verticals
  • Identify opportunities to engage creators and viewers around current events or other company/cultural or industry moments
  • Establish a deep understanding of Twitch and our gaming and non-gaming verticals to develop stories that translate to broad consumer audiences
  • Have trusted relationships with top reporters across areas such as consumer, entertainment, lifestyle, music, sports, and gaming
  • Be a trusted, strategic advisor to peers and executives
  • Create the foundational materials needed to deliver compelling, consistent narratives
  • Help to manage company response for crisis and emerging issues, working across Twitch to craft messaging and respond quickly and effectively

Requirements:

  • 8+ years of experience in public relations, including experience working in-house
  • Established relationships with a broad range of media and outlets across multiple verticals
  • Experience leading campaigns or programs around content or talent/creator storytelling
  • Experience working with PR agencies or teams
  • Excellent written and oral communication skills and comfort being a company spokesperson
  • Sound business judgment in fast-paced, changing, and sometimes ambiguous situations and environments
  • Enthusiasm for Twitch and our community
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About Twitch

This is more than just watching; this is multiplayer entertainment — unique, live, unpredictable, never-to-be-repeated experiences created by the interactions of many. Twitch brings the joy of co-op to everything gamers love, from anime marathons to esports competitions and more.